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//01.BAD MARKETING
EMAIL DESIGN / COPYWRITING / A/B TESTING
EMPLOYER / CREATIVE BRIEF
BAD Marketing is a creative performance agency for DTC brands that want to scale without playing it safe. As part of the Email Team, I supported 5+ eCommerce clients, designing and writing email and SMS assets that matched brand voice, supported retention strategy, and drove consistent revenue.
Programs used: Adobe Illustrator, Adobe Photoshop, Attentive, Canva, ChatGPT, Figma, Klayivo, Postscript, Shopify
EMAIL & SMS DESIGN
My role involved adapting creative systems across multiple brands, tones, and customer journeys. I designed and wrote modular campaigns, optimized automations, and created MMS visuals where needed—always with mobile readability and conversion in mind.
Responsibilities included:
- Designing and writing emails for campaigns, automations, and seasonal promotions
- Building modular design systems that scaled across flows and templates
- Writing SMS and MMS copy, and designing branded image assets
- Creating A/B test variants for subject lines, CTA placement, hero messaging, layout styles, and asset types (GIF vs static)
- Reviewing results to optimize for open rates, click-through rates, and conversion
- Building and QA’ing all assets in Klaviyo and Postscript
IMPACT & RESULTS
One of the accounts I supported was Baja Gold, a clean sea salt brand that originally had a small DTC presence and an undeveloped email program.
When I took over the account during Q4 in 2024, here were my results:
- $227,299.96 in attributed revenue from email
- 488.5% increase in conversion value vs. the previous period
- 2.67M total recipients, scaling reach by over 999%
With the right creative strategy and tight team collaboration, I helped turn a quiet retention channel into one of the brand’s most consistent revenue drivers.
CONTACT