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//04.ECLIPSE MOBILE APP
LOGO DESIGN / UI DESIGN / UX RESEARCH
CREATIVE BRIEF
Eclipse Theater is a service design project that has been visualized to
help users order food and snacks in a dark movie theater setting. This
mobile application features a simplistic yet highly effective design,
focusing on efficiency and discreetness to achieve the user's end goal.
As the sole UI designer and UX researcher, I was able to familiarize
myself with concepts of user research, wireframes, information
architecture, and other processes that culminated into a mobile
application. This challenge allowed me to become familiar with the most
basics of UI/UX design and I am excited to learn and practice these
lessons more!
Programs used: Adobe Illustrator, Adobe Photoshop, Figma, Notion
UX RESEARCH
To
address the challenge I created of integrating mobile applications in a
movie theater setting, I recognized the need for more focused research.
I initiated the process by developing a user persona, which enabled me
to pinpoint the problem statement:
"Current dine-in movie
theaters have clunky and inconvenient ordering systems that discourage
users from ordering food during a movie."
After identifying the problem, I delved deeper into understanding the
'Johnathan' persona by mapping out his user journey. It became clear
that the solution would involve developing a discreet and user-friendly
mobile experience, aimed at encouraging users to utilize their phones
even in traditionally 'no technology' environments like movie theaters.
Competitor analysis allowed me to conduct a comprehensive comparison
of five different companies to hone in my approach to the optimal solution. I evaluated factors like initial
impressions, layout design, and user interaction to gain valuable
insights. Additionally, I expanded my research to include the food
ordering processes of indirectly related competitors, such as Sonic,
CAVA, and Starbucks.
UI DESIGN
With the research finished, I finally began the designing process by creating user flows and sketches! I focused on streamlining user interaction to achieve the purpose of
this app: "As a user, I want to be able to order food at a dine-in movie
theater as discretely and quickly as possible."
I was able to achieve this through the Crazy 8 design sprint method, culminating into low-fidelity wireframes as shown below.
I sent out my low-fidelity wireframes for testing and found that users:
• were worried about the brightness of the app.
• were confused with the placement of the QR code on the homepage.
• liked the simplicity and minimalistic nature of the app.
• appreciated the action screen dedicated to the server.
I considered all of their input and came up with these solutions:
• I made the app using colors that were visible at the lowest brightness setting while still being non-distracting to others.
• I made a tutorial at the beginning of the app to lower the brightness and to turn on Do Not Disturb.
• I took out confusing icons and opted for more universally known ones.
I then implemented all of the changes into the final design!
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