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//03.ONE HARBOR CLOTHING
BRAND DESIGN / DIGITAL ILLUSTRATOR / GRAPHIC DESIGN / WEB DESIGN
EMPLOYER/CREATIVE BRIEF
One Harbor is a clothing company that aspired to create a
"...streetwear community representing different tastes and interests
into a tropical, minimalist aesthetic... we want to make products that
evoke chill, relaxing energies bringing unexpected people together."
I worked together with the One Harbor team to create designs for their merchandise
back in 2019 and then in 2023,
revitalize their brand identity.
Programs used: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Notion
DIGITAL ILLUSTRATION / GRAPHIC DESIGN
My collaboration with One Harbor began in 2019 when I supported their
marketing efforts by creating digital illustrations for their Halloween
marketing campaign.
I sat down for a brief interview with one of the co-creators to bring
'Cannibal Orange' to life visually through digital illustration and capture their unique personality to fit the Halloween aesthetic.
Drawing inspiration from our discussion, I produced a range of
character designs that satisfied the One Harbor team. These designs
became the heart of their Halloween-special t-shirts, which did well
enough for the team to request for more designs!
BRAND IDENTITY
The One Harbor team got back in touch with me in 2023, realizing that their clothing company lacked a clear identity and as a result, they didn't have a defined mission or goals. They understood the need for assistance in shaping a more cohesive brand, entrusting me with the task of making that happen.
I conducted a series of one-on-one interviews with the creators to really get into the heart of what the 'One Harbor' brand was all about. Through these
conversations, I gained insight into their personal values,
memories, and aspirations, getting me closer to understanding One Harbor.
After completing the interview phase, I proceeded to conduct further
meetings focused on the creation of the brand book. These sessions
involved discussions on design elements such as color schemes, fonts,
and the layout of pages to be included.
Ultimately, the finalization of these collaborative
efforts resulted into the brand book that I created for them, shown below!
[I cannot show the full product but can showcase these mockups]
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